It has been a fantastic project to redevelop the careers site http://www.careersinracing.com/ which was a few years old and had become dated.  The design has been developed in line with existing brand guidelines but has been revitalised.  Most importantly the navigation of the site has changed dramatically with a whole new channel for parents and careers advisors.

The racing excellence microsite http://www.careersinracing.com/racingexcellence was introduced part way through the main site development and involved creating a sub brand to promote new training race series for young jockeys.  The 'brand' had to stand alone in its own right but also sit very closely with the careersinracing branding.

 

These websites represent a trio of website developments project managed by Zoe.

 

Home page images can be seen in the gallery.

 

 

Racedayforschools is an exciting education tool created to promote horseracing in schools whilst supporting the national curriculum.

 

The project is part of a recruitment campaign 'careers in racing' and it was shortlisted in the Digital Media sector of the Sports Industry Awards 2009.

 

These awards recognise some of the best work going on in the sports industry. In 2008 a number of other careersinracing marketing projects were also shortlisted. The education tool also overlaps into the racings industries growing interest in community based projects.

 

 

Community projects are becoming increasingly high profile in the horseracing industry, from charity work to green initiatives, horseracing is contributing to society in many ways.  Working closely on this project the report Racing Together - Horseracing and The Community has recently been collated for the BHA and represents some of the fantastic initiatives in place.

 

 

Sports event branding? Exhibition Stand? Large Format Display Graphics? That's the name of the game for Promedia, and it is exciting to be working for such a creative company.  Look out for some of their new client projects coming soon!